personal(매우 개인적일 수 있다)
Choice depends on whether the message is routine (경로를 선택하는 것은 메시지의 일상성에 달려있다)
High-performing managers tend to be very media-sensitive(높은 성과의 관리자들은 매체에 민감한 경향이 있다)
Communication so concerned with being inoffensive that mean-ing and simplicity are lost or free e
Media, Social Network Service, etc. Many people are intent on such services as Twitter, Facebook, Cyworld, net-cafes, etc. Active communication using these media will make customers more informed and related to the brand.
• Educate Employees for differentiated service, such as describing a new menu in person as mentioned.
• Provide an attractive membership card merit.
RELATED AFFIL
Communication Study are that first of all. I wanted to study some special major that other people never took. I love to meet people through Internet and desire to know that they think(desire, demand), induce me choice for the major. Finally, I was quite interested in Marketing subject.
When I took the major, I studied many subjects about new media-related such as New Media Policy, International
Information Processing Model of Communications
� 사람이 커뮤니케이션에 설득되기 위해서는 여섯 단계가 있어야 한다.
By. Prof.William McGuire (Univ.Yale)
1. Exposure: 커뮤니케이션을 보거나 들어야 한다.
2. Attention: 커뮤니케이션을 주목해야 한다.
3. Comprehension: 커뮤니케이션의 의도된 메시지나 주장을 이
communities, social networking sites, virtual game worlds, and virtual social worlds
New Definition of ‘Social Media’
Social Media is a group of Internet-based contents and applications that
Are continuously modified by all users in a participatory and collaborative
fashion
Allow the creation and exchange of user generated content
Allow creation and strengthening of personal ne
Third-person effect (3PE)
Davison (1983)
People tend to overestimate effects of media on others while underestimating effects on themselves.
“It’s greatest impact will not be on “me” or “you”, but on them—the third-persons.”
3PE Components
Perceptual Component
People assume that communications influence others more than the self (3PP)
Behavioral Component
Peo
Personal Relationship
동료의식 내지 사교성의 욕구를 충족시킬 대상을 제공한다.
이는 대리적 교제관계, 타인과 사회생활을 하는데 도움을 주는 사회적 유용성 등을 포함한다.
- 개인의 관계
- 대화에서 정보의 사회적 유용성
- 교제를 위한 미디어의 대체
(사람들이 실제 감정과 대인관계 상호작용
What is SNS?service or program
which
enables make & form
personal relationship
in cyber-space
중략
Good effects of SNS AS MEDIA
Influence on political issues
Diversification of marketing methods
Rapid conveyance of information
bad effects of SNS AS MEDIA
False information
Public opinion formed by minority
Emotional means of communication
Publicity
기존 홍보 아이템 발굴을 통한 미디어 노출 극대화
역동적이고 창조적인 외대의 특성을 적극 부각
다양한 Photo News 개발을 통한 Visual 홍보 강화
Press Release를 위한 News Item
대학행정 : 대학에서 발생하는 경영관련 이슈 및 대학 총장 및 교수의 일반적인 동정 소식
이색인물 또는 사회적
communication. Also they have program for workers to improve human resources environment and develop skills. H&M which has the biggest markets in the world has 3 big policies for human resources management. The Medias applaud H&M’s system. However, there are also merits and demerits of each brands human resources management. There are many big and famous SPA brands in the world and Korean SPA b